How light strikes the face is paramount. Do you want to compete with the top guns in the industry? You have to master the light. How would you like to know lighting so well that there is not a lighting technique or look on the planet that you could not duplicate. Or better yet, rock the world with your signature look. It’s not as difficult as you think. Follow Joel as he takes you through taking the mystery out of lighting that even a third grader could understand. No flash meters, no lighting ratios, no mathematical formulas and most of all, no more excuses. Learn to Master the Light.
*Attendees receive a pictureline gift card for $49.95 at the end of the class that can be used towards any Westcott product sold at pictureline.
Joel Grimes graduated from the University of Arizona in 1984 with a BFA in Photography, and soon established a commercial studio in Denver, Colorado. Joel has been selected as one of Canon’s exclusive Explorer Of Light photographers and a Westcott Top Pro Elite photographer. He has also been selected by Adobe as one of their Photoshop Feature Artists.
For over 30 years Joel has worked for many of the top advertising agencies and corporations across the globe for clients such as AARP, AES, Abbott Labs, Archer Daniels Midland, Arizona Office of Tourism, AT&T, Canon, Colorado Rockies, Denver Broncos, Comcast, Febreze, Goldman Sachs, Hewlett Packard, Hyatt, Kodak, Local Motors, Mary Kay, Phillips 66, Philip Morris, Procter & Gamble, Pfizer, Century Link, Red Bull, Red Robin, Sony, Sturm Ruger & Co, United Global, USA Boxing, Visa, Volvo, and Xcel Energy. Over the years his assignments have taken him to every state across the USA and fifty countries around the globe.
Driven by the creative process, Joel views himself as an illusionist, creating portraits larger than life.