Fotolia’s successful international creative campaign brings photographers and digital artists together for the first time.
Following two successful seasons, with over 1,000,000 unique visitors worldwide in 2013, Fotolia, one of the world’s leading stock photography agencies, will launch the third season of it’s creative TEN Collection, which promotes innovation, education, and artistic expression around the globe. The next season splits the ten featured artists into five artistic couples: an internationally renowned photographer and an equally renowned graphic artist. Together, they will create a unique piece of art that explores their vision of the future. The works of art will be made available for free and will contain their techniques and source files, so everyone can learn from them.
Honoring the creative process.
The TEN campaign promotes digital art on the international scene, sharing the creative techniques of professionals with anyone design enthusiasts wishing with a desire to learn. This is the main driver focus of the campaign.
While seasons 1 and 2 focused solely on the digital artists, season 3 is looking to pay homage to the professional digital arts community by acknowledging the essential role played by the photographer as the foundation of the graphic design process.
Over ten months, season 3 will gather five internationally renowned photographer and five world-class graphic artists, who will create five works of digital art representing their vision of the future. These artists will unite to share know-how that brought them international recognition.
A PSD file with all layers, filters, metering, camera setting, and Fotolia images will be shared by the artists in March, May, July September, and November. On the 10th of these months, the files will be available as a free download for 24 hours from www.tenbyfotolia.com. Each artwork will be accompanied by a making-of video.
The season will culminate in an international contest for photographer and designers worldwide via Facebook and the Fotolia website. Professionals and amateurs can submit their interpretations of the digital artworks, thereby challenging the artists. Photographers can submit a reproduction of the best shot used during the making-of video. Winners will receive many valuable prizes.