Looking for something new in photography gear
Posted By: Robert Lachman
Posted On: 10:15 p.m. | March 1, 2012
ICE Light: After hitting the expo floor at WPPI 2012 — the Wedding & Portrait Photographers International conference and trade show — in Las Vegas last week, my first mission was to find something that I hadn’t seen before. It didn’t take long, as I approached the ICE Light booth and noticed a model waving a light source that looked more like a “Star Wars” light-saber than any kind of lighting gear.
There certainly was a buzz around the booth. A $499 price tag might deter some at first glance, but for those in need of a wrap-around, hand-held light source, there’s an answer to your lighting needs. Designed by photographer Jerry Ghionis, it’s called the “first-ever wrap-around handheld LED daylight light source.” The ICE Light will be manufactured by the F.J. Westcott Company.
The light source offers 60 minutes of full-power light on a 2 1/2 hour charge. It also can be used with AC plug-in power. It’s advertised as a “custom-designed curved front with a 72-degree wide beam which produces a soft, wrap-around light.” Unfortunately, the laws of physics do apply here: the larger and closer the light source, the softer the light. ICE Light isn’t going to produce the kind of soft wrap-around light as a large softbox or umbrella. It’s main advantage is portable, and in case Darth Vader drops by your studio, you’re ready to do battle.