In part 1 of this ad campaign tutorial, talented photographer Lou Freeman discusses the dos and don’ts of a commercial photo shoot.
Behind the scenes at Coyote Ugly saloon in Florida, Lou begins her shoot by reviewing the requests from the client. Commercial photography clients will typically give their hired photographer suggestions on mood, styling, posing, and more prior to the shoot. For this shoot, the team at Coyote Ugly wanted a sexy, colorful, and confident look that showcases their venue.
Lou uses her knowledge of lighting and experience shooting for Playboy for this ad campaign. For her first setup, Lou uses 4 lights to precisely illuminate her subject and the setting. Gels and grids play a big role in this setup, adding glamour, precision, and color to the image.
The fourth light is a speedlite as a back light. This light is snooted with a tungsten gel.