Erik Valind specializes in the creation of compelling commercial work and energetic lifestyle imagery. People are the center of his photography and also serve as his inspiration. Having grown up on the brilliant beaches of the sunshine state, Erik developed an early appreciation for the transformative energy that light possesses. Now Erik uses light to add energy to every image, much as the Florida sunlight has energized him.

Inspired by the form, activity and diversity of people, Erik has lent his expertise to shape the public image of numerous personas and national brands. Erik also shares his visual approach, techniques and passion for photography internationally as a speaker at major photo conferences, as an author, and online as a Kelby Training instructor.

 

Erik Valind's Favorite Westcott Gear:

 

Articles by Erik Valind

Erik Valind Scrim Jim

Erik Valind Showcases The Scrim Jim

In this video, photographer Erik Valind discusses the many uses of the Westcott Scrim Jim. Shooting mainly outdoor lifestyle portraits, Erik finds the Scrim Jim to be one of the most versatile tools in his photography gear line-up. He uses this light modifier to both reflect and diffuse light, bring in shadows and add in highlights.

How to Set the Perfect White Balance

Your white balance setting is how your camera decides what white should look like in a photo, and all of the other colors as well. It's straightforward enough when shooting a subject in clean white light, but when shooting in mixed lighting conditions issues can arise and your photo subjects might look like that just came back from an overlong stay at the spray-tanning booth.

Diffuse Light and Alter Light using the Scrim Jim

Erik Valind, Professional Photographer and Westcott Top Pro, talks about his favorite product—the Westcott Scrim Jim. He walks you through how he uses each of the Scrim Jim panels to diffuse light and alter light in his shoots. The Scrim Jim allows photographers to use diffusion panels, reflectors, black blocks and even black netting to diffuse and alter light.

Scrim Jim: Thinking Outside the Box

The Scrim Jim: Like a Swiss Army Knife When talking about different lighting modifiers I like to point out the basic features and benefits of each. Equally important though, is the outside of the box thinking that allows us to apply these tools differently to fit each scene. After all there is no wrong way to shape light.