For many photographers, the setting sun signals the end of a shoot, but for Ray Alvarez, it’s when the real magic begins. Nighttime offers a unique canvas of glowing streetlights and deep shadows that you just...
Have you ever found the perfect location, only to realize the harsh midday sun is ruining your shot? Many photographers shy away from using a strobe outdoors because they’re afraid it will look fake or...
Have you ever arrived at a beautiful outdoor location only to find the sun is working against you? Whether it’s harsh raccoon eyes at high noon or a background that is way brighter than your subject, lighting...
We’ve all been there. You have a brilliant experimental lighting idea, you try it out, and the results are… fine. They’re not bad, but they aren't exactly what you saw in your head.
Window light for portraits is beautiful when you have it, but that is not always the case. Maybe the room has no windows, or the light is hitting from the wrong side, or the sun has already set.
Great outdoor portraits start with seeing the light, not fighting it. In this video, portrait photographer Eli Infante shows how a small, portable flash setup can help you work faster and get better portraits...
Selecting the right lighting modifier can feel overwhelming. There are softboxes, umbrellas, reflectors, beauty dishes, strip boxes, grids, and that is just the beginning.
Mastering Golden Hour Portraits with Off-Camera Flash Golden hour is famous for its warm, flattering glow. It’s soft, it’s dreamy, and it naturally makes portraits look better.
Newborn and maternity photographer Evie Lynn Deaton is known for her calm energy and clean, natural style. Her studio is cozy, quiet, and perfectly set up to keep sleepy babies and new parents comfortable.
Photographer Jerry Ghionis shows how a few well-placed lights can totally change the way you look on screen. Whether you’re hopping on Zoom or filming short videos, lighting can help you look polished,...
Window light has a timeless beauty that portrait photographers love, but it’s also unpredictable. Westcott Top Pro Photographer Julie Gayler of Little Rock, Arkansas, shows how to take control of that...
Photographer and filmmaker Shanyn Fiske uses Westcott’s constant lighting tools to create clean, natural cinematic lighting for both the interview footage and b-roll used throughout a documentary.
When you want to capture bold, dramatic portraits, gels unlock a world of creative possibilities. Few tools are as effective or as fun for transforming the mood of an image.
Few photographers use light to shape mood and drama quite like Joel Grimes, and his top-down approach is a perfect example. In this video, Joel shares one of his go-to techniques for adding drama to a portrait...
If you’ve ever felt unsure where to begin with studio lighting, you’re not alone. In fact, one of the most common questions Westcott photographer Ashley Boring hears is, “How do I start using flash?