Westcott Top Pro Photographer

Will Cadena is a photographer who combines a modern, edgy look with traditional photography. His experience has given him the knowledge of traditional photography, and the skills to know when and how to break those traditional rules and deliver a whole new look to his images, without retouching. He has been a member of the Professional Photographers Association and Wedding and Portrait Photographers International for many years. He has been photographing clothing campaigns, high profile events, and much more for over a decade both here in the US and around the world.

He truly enjoys and values his opportunities to speak for some amazing companies, in amazing places! Some highlights include Canon USA, Fundy Inspiration Workshop at Disney World, WPPI, ShutterFest, Clickcon, and Photo Plus NYC.

Honored to represent some of the top companies in the industry. Will is associated with Westcott, Canon, GraphiStudios, Think Tank Photo, Fundy Designer, ProMediaGear, Elinchrom, Synology, Wacom, Benro USA, X-Rite, and Sekonic.

When asked “What do you like best about the job?”, Cadena replies “…exploring new locations and enjoying the beauty of the people and their surroundings… knowing when the client sees their photographs they are ‘Wowed’ and beyond satisfied. I would have nothing less.”

His inspiration comes from all around him, as he loves to travel, dance, learn many styles of hand to hand combat, including Russian Systema and Krav Maga martial arts, and seek out new adventures all the time.

Will Cadena's Favorite Westcott Gear:

 

Articles by Will Cadena

Portable Portrait Lighting On Location

Portable flash systems are game-changers for photographers who want flexibility, control, and professional-quality lighting on location. Whether you’re shooting portraits, fashion, or creative setups, understanding how to adapt portable flashes to your environment can elevate your results.
Leading Lines - Will Cadena (2)

Using Leading Lines to Create Better Compositions

Leading lines are important compositional tools that help photographers draw viewers’ eyes to the main subject in their images. This framing technique is easy to master (especially outdoors) as long as you pay attention to your surroundings. Using leading lines is also a great technique for catching wide, environmental shots without losing your subject in all the detail of the location.
BTS - Off-Camera Flash with WIll Cadena

Capturing Dynamic Fashion Photos with Off-Camera Flash

You don't need a variety of light modifiers or multiple off-camera flash units to capture interesting and dynamic images. In this video, Will Cadena utilizes a single FJ400 Strobe modified by a Rapid Box with a few styling tricks to create some stunning fashion shots. Will Cadena is a photographer who combines a modern, edgy look with traditional photography.
Behind the Scenes of Bridal Portraits

Emphasizing Details in Bridal Portraits

Regardless of your client's budget, you can be assured that the wedding dress has been meticulously selected. The bride wants to look as beautiful as possible for this extremely special occasion. And as the wedding photographer, it is your job to capture not only the bride, but also the details of her gown.