Westcott Top Pro Photographer

Hernan is the recipient of over 30 international photography awards for his work as a portrait, commerical, product and fashion photographer. These include a prestigious Black and White Spider Award in fashion as well as two nominations, Hernan Rodriguez operates a successful studio in the heart of Los Angeles’ San Fernando Valley. There, he juggles a steady roster of commercial, product, and celebrity photography, along with corporate photography, and portraiture for families.

Hernan has art directed and photographed advertising campaigns for Guess, Corona, AMA Racing, UnderGear, Tanline CA and Comfort Zone. His client base spans from EMI Records, CURB Records, Playboy Beverage Inc., and Telemundo. He has photographed Luminaries in the music and entertainment arena in both the American and Latin market including Mario Reyes from the Gipsy Kings, Cristian Castro, Mobb Deep, Mimms, Eddie Griffin, as well as sports and public figures including five time world champion, Evander Holyfield, champions from both the Boston Celtics and St Louis Rams. He has also been featured in PDN, Studio Photography, Rangefinder, and covers in both PhotoShop User, Punto magazines. Hernan photographed ads for MensWorkout, Exercise for Men, Triathlete Magazine, and Israelli magazine, HDL.

Hernan has established himself in the industry as a well respected professional photographer with the full support and sponsorship of industry leaders such as TAMRON USA, Westcott, WACOM, Dynalite and AlienSkin.

Hernan Rodriguez's Favorite Westcott Gear:

 

Articles by Hernan Rodriguez

One Light Setup L60-B COB

Creating High-Fashion Portrait Lighting

In this portrait photography video, Top Pro Hernan Rodriguez sets up two different lighting scenarios to demonstrate how impactful artificial lighting can be for high-end fashion photography. In his first setup, Hernan uses the L60-B 60W COB constant light to imitate the sun. He’s looking to simulate a bright light to create harsh shadows and a contrasting look.
Photographing Athletes - Lighting Setup 1

Dramatic Lighting for Photographing Athletes

Hernan Rodriguez is a Los Angeles-based celebrity portrait photographer with years of experience photographing athletes, including some of the most recognizable World Champions. Hernan is a true artist and he takes lighting very seriously. His dramatic imagery often requires multiple lights and modifiers, but we wanted to see just what he could create with a more slimmed down approach.
Hernan Rodriguez 2015 Celebrity Portrait

Using the Flex with World Class Results

I was every bit impressed with all the muscle the Flex light had to offer for a compact, flexible, and continuous light panel. What better subject to power up against than with former World Champion Victor Ortiz. The stage was set for the challenge against “Viscious” Victor, his Championship belts and ring, as well as his alumni ring from becoming an “Expendible” from Stallone’s action thriller...
Hernan Rodriguez 2

Beauty Portrait Lighting with Hernan Rodriguez

This article is courtesy of celebrity portrait photographer Hernan Rodriguez. Read the full article on Hernan's photography blog.  Simple Beauty Portrait Lighting There are endless approaches in creating beauty lighting. The most common which has been used throughout the ages, we can refer to as “Simple Beauty Lighting”.
Final Image 2 by Hernan Rodriguez

Behind The Scenes with Hernan Rodriguez

When I saw the Zepplin showcased at this year’s WPPI Convention, my creative juices began brewing on what project I could create to give this bad-boy a run. As I unpacked my Zepplin, just by looking at the silver inner baffle and the option of multiple scrim diffusers, I could envision the quality of light I might get.

Going Retro with Hernan Rodriguez

Top Pro and Celebrity photographer Hernan Rodriguez takes us back in time with a retro photo shoot in this video. Hernan uses a variety of layers to create some fantastic images.  First, Hernan discussess the overall setup involving Westcott's , and the across a . This combination adds depth to the image.