The ICE Light has made an impact from the East coast to West! This time it’s on the LA Times blog under their photography section! ENJOY!
Looking for something new in photography gear
Posted By: Robert Lachman
Posted On: 10:15 p.m. | March 1, 2012
ICE Light: After hitting the expo floor at WPPI 2012 — the Wedding & Portrait Photographers International conference and trade show — in Las Vegas last week, my first mission was to find something that I hadn’t seen before. It didn’t take long, as I approached the ICE Light booth and noticed a model waving a light source that looked more like a “Star Wars” light-saber than any kind of lighting gear.
Photo from Robert Lachman blog
There certainly was a buzz around the booth. A $499 price tag might deter some at first glance, but for those in need of a wrap-around, hand-held light source, there’s an answer to your lighting needs. Designed by photographer Jerry Ghionis, it’s called the “first-ever wrap-around handheld LED daylight light source.” The ICE Light will be manufactured by the F.J. Westcott Company.
The light source offers 60 minutes of full-power light on a 2 1/2 hour charge. It also can be used with AC plug-in power. It’s advertised as a “custom-designed curved front with a 72-degree wide beam which produces a soft, wrap-around light.” Unfortunately, the laws of physics do apply here: the larger and closer the light source, the softer the light. ICE Light isn’t going to produce the kind of soft wrap-around light as a large softbox or umbrella. It’s main advantage is portable, and in case Darth Vader drops by your studio, you’re ready to do battle.
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